The Market for Private Label Products is Hot!
Companies seeking to improve their bottom line are turning increasingly to private label products. Private label brands offer high margins for wholesalers and retailers. For consumers, the lower price points are increasingly attractive.
For the private label manufacturer, the ability to collaborate with key partners overseas is critical to success. Centric customers are turning to Centric 8 PLM and Sourcing solutions to manage their private label product development and sourcing.
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– Wholesale Story – United Stationers, a leading office supply company needed to grow its private label goods at the demand of its customers and had to find a sourcing strategy that would allow for profitable growth.
=> HEARthe story from Peter Dehio, VP of Sourcing |
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– Retail Story – INTERSPORT, a huge sporting goods retailer, wanted to increase its exclusive brands in the outdoor apparel market and had to quickly connect product development with sourcing to ensure profitable success.
=> READ about Nicolas Thibault, Director of Exlusive Brands of INTERSPORT France |
Visit the Resource Center for more information on private label trends and strategies.
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